Interestingly (or not…) Coca Cola ooerated in India from 1950, but withdrew in 1977 partly because people remained loyal to the home brand Thums Up (and other reasons) - when I was travelling in India in 1982, Thums Up was the drink of choice, and actually nicer than Coke, especially when ice cold… In 1997 they returned to India in order to rival Pepsi, and acquired Thums Up, keeping the brand and recipe. Controversy followed as the amount of groundwater extracted to produce the Coke was causing well levels to drop so low that many villages lost their water supply completely…
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