Well put, Old Isthmian.

Nicander, Doobs and Laurence - you are missing my point. I am prepared to pay more if everyone else does likewise. If every match day seat was £10 more we wouldn't even need to be having this discussion let alone passing around the begging bowl. We would generate an additional £2m+ per season and reach break even. That is what any sensible business would do. Of course a few people would be unhappy but most of us would willingly pay the extra. The problem is that you are asking me to donate so others can continue to underpay and receive subsidies.

I have moved to agnostic about selling out not because I expect a new owner to invest lots of money to get us up the leagues but because I'm beginning to think we can't balance the books whilst fan owned and that eventually fan ownership would end in administration. I'm still hanging to the hope that the new faces on both boards will show a viable way to stay fan owned but with all the weighing in on the 7000 needing to give money I'm sensing they are struggling.

Split made a good point the other day in suggesting that there needed to be greater match day seat price differentiation and suggested that people like me were holding the club back by not purchasing hospitality. I sort of agree. The problem is that I don't want the whole hospitality culture - and I like where I sit and my immediate neighbours and for many people there is a 5 fold gulf between the cost of their current seats and hospitality. So what would I pay more for: Not sitting next to anyone who 1) Takes up more than their one seat; 2) Vapes; 3) Goes to the bar 5 minutes before the end of the first half and come back 10 minutes after it has started; 4) Constantly stands up to film the match; 5) Spouts negativity. If you could guarantee that I could avoid those people I'd pay a premium.

JG - If you're happy to pay an extra £10 on top of your match ticket, but match ticket prices haven't gone up, could I point you in the direction of WeAreWimbledonFund.com where you're more than welcome to pop £10 a week in, and it might just make your match ticket even better value :)

JG - so you are happy to accept an increase in ticket prices, because you recognise the club badly needs funds. But you are not prepared to donate any funds (which you say you could easily afford). You do understand the net result of these two things (you give more money to the club) is the same?

JG - please stop talking about what you will do, and JUST DO IT NOW?

I am just stating the obvious inescapable truth – that human nature is self-interested and that any business model which ignores this fact is doomed to failure. A few people will contribute to such a fund and then duly shout about it on here. Even more people will express their desire to do so, in order to gain brownie points, but then never actually contribute. Wimbledon is a business, a football club and a hobby. It is not in need of philanthropic donations. I have never asked for anyone to fund my hobby and am very happy to pay my way through an increase in the price I pay to watch matches – something many of you are not prepared to do. Equally I am potentially prepared to invest further capital to assist the Club reach its long-term goals – again something which many of you are dead set against. But look if any of you really think that seeking donations is a better alternative – lets see you put your money where your mouths – I for one will be happy to applaud you.

DD - no surprise about who's no.1! Ha ha ha ha ha

Haven't we just reached a plateau as a club? If we do sell out we have to not only find a wealthy owner, but one willing to put in more than all the other owners of clubs around us if we want to compete and progress. That's something like a few million a year in L1/2, tens of millions in the Championship and hundreds of millions in the PL. What's the plan?

Along side asking for more money from supporters hopefully the club/trust are looking into selling down to 50+ 1. How much that would raise is questionable. The majority of league clubs run at a loss. i will be interested as to how our club can buck the trend. If we are hoping for a bigger share of the Premier/Sky slush bucket then that is a forlorn hope. We have reached our plateau as a fan owned club. I maybe wrong but how long before a creditable plan emerges from those running the club?

DD - we don't feature I suspect, since stands are close to the pitch and the overall dimensions are pretty tight. We have also been blessed with over 90% of home areas selling out. Safe standing helps too.

Trigger - how dare you suggest I have a balanced attitude. I shall have you know, I have chips on both shoulders! :o)

Pleasantly surprised we don't feature in this league table [Link]

Under no illusions that this isn’t going to be easy, but a tremendous first 22 hours has seen us raise £6,000, which is phenomenal. Thank you everyone who contributed or just shared a post. But it will be all about those recurring payments that add up, I think. £2.50/week on average gets us to £300k come January 1. Some won’t put in, some will put in more. We will all benefit from the players we get to watch in yellow and blue on a Saturday (or whatever day of the week Sky move us to on a whim this year).

What happens/happened to Seedrs money? Serious question because I’ve forgotten what it was for, whether it still exists, how much there is/was, whether it was a donation, investment, or something else… 🤷🏻‍♂️

KD, I appreciate the Animal Farm analogy and to a certain extent I agree. However the WAW donations are ringfenced for the playing budget.

JG certainly doesn’t do himself any favours with the rather self-satisfied way that he expresses things, though I think that his underlying point, that it is much more difficult to mobilise funding from a large group of fans for a “collective” investment than it would be from a small group of wealthy individuals with a direct and substantial stake in the club, is hard to deny. To me it’s relatively easier to raise “donation-type” funding for a one-off capital investment (eg the share issue to buy KM- I never expected to see the money I put into the shares again, which is just as well, as I never will), I just can’t see us doing that sort of fund-raise every year in perpetuity to cover ongoing losses, which is what we need.

“Just be thankful we still have a football club to support,” said Boxer. “Napoleon is always right.”

Spot on Nick. JG gives off the air of I'm rich, how much richer can I be? Whereas here's me on £13.65 an hour contemplating a £20 a month DD to boost the budget.

JG the return that you get is having a football club with Wimbledon in its name. Am I in a parallel universe or has everybody forgotten what happened and how close we came to not having a football club to bitch and moan about and criticise the people that are running it. I don’t know him, but JG seems to personify how an owner would view our club, all about personal gain. Be careful what you wish for. Quite a few on here don’t seem to like JG very much at the same time as advocating selling to an owner.

If we’re going to do the TBK unanswered questions sticky we could call it an icky.

Laurence - I’m not getting into the JG or not JG argument I really don’t care about that - but it’s obvious in this case that if a private owner wants to whack in £10m of their own money in the hope of reaping the rewards from promotion to the championship or premier league and the increased revenues available there then that’s why they would do that. JG is pointing out that we owners don’t have that. Anyone that wants to contribute to the WAWF fund is well within their rights to do so but it is not an investment. WAWF are thankfully very clear about that - this is a donation and your money is spent and gone. You don’t hand it over expecting any financial return. Private owners may well see their input differently, but if your sportswashing companies don’t seek direct financial return then they still see a financial benefit from the bigger picture.

JG has just summed one of the ills of the world. Too many people who become super wealthy, rather than put it back into the society that helped them acquire it, just go to their financial adviser to find out how to move it to a tax haven.

Hard to know who to support between Djokovic and a Frenchman